Brianna Sims Portfolio
Applied IMC
The final products that I have chosen for my portfolio are visual and interactive artifacts and websites that aided in various campaigns and have displayed IMC at work.
Dark Media Site
In response to a Paracrisis at the North Hills Club, my team and I created a Dark Media Site. The Paracrisis for this project was a foodborne illness and outbreak at the North Hills Club Restaurant. While this is example is an emergency, it is also a Paracrisis since it affects their image and reputation. The purpose of this site is to provide information and directions to the employers and consumers about the emergency.
Digital Storytelling Portfolio
One of the final pieces that I completed in the IMC program was a Digital Storytelling Campaign Portfolio. The objective of my campaign was to promote a workplace mentorship service offered by LinkedIn. This digital portfolio showcases traditional and modern communication strategies to effectively tell the organizations signature story as well as reach a target audience.